In 2017, the New England Patriots raised $7 million for charity by allowing fans to donate via text message. Teams also collect cash donations at home games that are used to support local charities. In addition, each club has a website that includes advertisements for brands that sponsor that team. The league also receives revenue from advertising during football games broadcast on television. The naming rights to NFL stadiums are the most sought-after sponsorships. The NFL received nearly $1.3 billion in sponsorships in 2018. Corporate sponsors pay NFL clubs to have their logos displayed on players' jerseys, TV transitions, merchandising, and so forth. Ticket sales determine the average NFL team's profit margin. How does the NFL make money from sponsorships?īeer and soda sold at stadiums have profit margins of more than 90%. The majority of brands come from American companies, but there are also several foreign sponsors. These include brands that you know well, like Bud Light, and newer partnerships made to raise money for causes around the world. The NFL has more than 300 brands that appear on uniforms, balls, helmets, posters, commercials, and more. For example, Castrol is the official motor oil of the NFL. In addition to cash payments, league sponsors get exclusive rights to use certain trademarks, logos, and slogans throughout the year. Some companies also partner with multiple teams during a season. Advertisers sponsor different positions on the field to reach fans, such as quarterback shirts for brands like Coca-Cola, bumper stickers for car manufacturers like Chevrolet, or hats for retailers like Nike. The NFL has many partners, but these are some of the most prominent names. These companies help fund football programs and assist with player development by providing equipment, advertising space on game day, and more. Castrol (motor oil), Bridgestone (tires), Anheuser-Busch InBev (beer), USAA (military insurance), Ford (trucks), and now Pizza Hut are among the 30+ firms that pay to be "official" NFL sponsors. The NFL understands its supporters, and they enjoy beer and pizza.
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